Into the Mind

Let’s start “Into the Mind” with a gift.

Derren Brown, the famous British mentalist and illusionist shows how
certain choices can be subliminally guided.
To see the video click the image below.

It would take a nice hot coffee.
The intense aroma. Strong.

You want a red, blue or yellow cup?

How long did it take your answer?
And what led to your choice?

Your emotions.


Scientists have long studied the psychology of persuasion, such as
gestures, words and behaviors can make, alter, predict or influence
our perception of reality.

But what are the principles and techniques that are the basis of these studies?
And how can you actually apply this principles to the design,
communication, or  words?

Welcome to Into the Mind.

Stay tuned.

( Oh, I’m sipping my coffee in a red cup.  )