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« Masters of Magic LAB | Main | Form always Follows Function? »
Thursday
Aug112011

Borsalino: on the future

One of the best company hats and the creator of the felt hat, mark of style, taste and personality: this is Borsalino.


Borned in Alessandria, a city of northern Italy, the company is known for the quality of its products, for the exclusive design, modern and retrò at the same time.


Needful Things - Borsalino

The vivid nuances of some models and other shiny fabrics represent the ability to innovate the company, the curiosity to investigate the market and the tastes of customers spread almost all over the world, especially at the poles of luxury such as Japan, Italy and France.


The company has created a website for Japan, offering selected models closer to the oriental taste.  The main color is the white, while models are the physical features of Europe: this choice is evidence of the ability anticipate the trends, like always.  In the past, it embarked on a valuable partnership with Dudovich, one of the fathers of modern Italian advertising posters, it has always been customer-star of the show. Always on the top, always to the future.  

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